Business Plan for Room for Dessert Essay - 955 Words

Memo to: from: subject: Business Plan for Room For Dessert Date: [ 21.09.2010 ] In this memo I summarize my analysis of the business plan for Room for Dessert (RFD) and evaluate if the proposed venture represents a good investment opportunity. My analysis focuses on the fit between the people and the opportunity only. Successfully building a multi unit restaurant chain demands a team of people with considerable industry experience and execution skills. The people behind RFD have a deficiency in both. Also the business model lacks process innovation and is therefore easy to copy. The identified market could be attractive to some extent but it is unlikely that it will develop outside a niche. This increases uncertainty that the†¦show more content†¦The success of the business thus heavily depends on the knowledge and skills of third party individuals, resulting in increased operating cost and risk. 2) Contacts Given the high dependability on third party knowledge I would expect the presentation of a full board of advisors with relevant industry experience and an identified set of key contributions each member is going to make to RFD in the business plan. However this point is insufficiently addressed by just providing the names and current job titles of four potential board members. Furthermore analyzing the proposed floor plan I noticed that the kitchen and the dessert prep station are not adjoined, which will lead to challenges in daily operations. An industry expert would have picked up this detail straight away, so I assume the plan has not yet been discussed in great detail with experts and, therefore, there is a risk of more substantial flaws in the plan. 3) Motivation The motivation of the team members to shift careers to become restaurant operators cannot be evaluated based on the information given. A great possibility to show their interest in foodservice would have been to do their summer internship at a restaurant chain. Both choose a corporate job in other industries instead. This raises doubt on their passion as well as their willingness to get their hands dirty on the shop floor if things are not going as well as projected. 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