Case Study Essay Example | Topics and Well Written Essays - 1000 words - 1

Case Study - Essay ExampleThe society reviewed its its operations in the 2006 when SABMiller had just completed a three-year turnaround plan, establishing a platform for future growth. From that idea it can be noted that in North America the company had made progress as it had continued to grow while giving better prices to the customers than its competitors in that market. SABMiller had heavily invested in that market which enabled it succeeds in price cutting without passing on the costs. It had a three year investment strategy which has enabled to proceed strong despite tough conditions. From the foregoing, it can be deduced that SABMillers strategy in the North American market is heavy investment which in turn enables it lower prices hence driving out competitors (Hal, 2002). In relation to Europe SABs strategy was to increase its share and to expand its capacity. This was to be achieved through origination of new brands and new packaging methods. This strategy has enabled it to increase its share, volume and expand its capacity in versatile European markets. SABs strategy in intimately of the countries has been to acquire an initial local stronghold theater to enable it advance into other markets which it had not penetrated before. It has achieved this by acquiring other brewing businesses in most cases to focus on brand portfolio which gives it a better market position, increases sales and to enjoy economies of scale in production and distribution. It seems that SABMiller has shifted its focus to developing countries having already established a substantial presence in the create countries. It realised that its ability to succeed in developing countries has proved to be of advantage. This was noted in the companys report of 2006. This strategy has to an increase in consumption of soft drinks by consumers in southeasterly Africa which in turn has led to increased sales ( Donald , 2008). To meet the demands of changing consumption patterns, SAB ha s introduced new sales and distribution systems and enhanced the flexibility of its production facilities. It has licensed more agents has brought more outlets into the mainstream. This means they can instanter operate more professionally and it can deliver to them direct - which in turn raises the performance of the business. The stakeholders inquire that SABs businesses in Africa will continue to grow being helped by broader distribution and a clearer division of SABs brands. The stakeholders also see plenty of opportunity to keep improving efficiency in these comparatively underdeveloped countries and see the outlook for Africa as a whole to be encouraging. Possible strategic options reach to SAB First of all, SAB can penetrate the market with its rate of flow products. This can be through heavy advertizing or using any other strategy enable existing and potential customers get intimacy of its existing products. With this option, SAB needs to come up with a strategy to enab le it increase sales to its current customers by convincing them without change of its original products. SAB can also gain competitors customers by improving the caliber of its beer compared to that of its competitors. Since it is cheaper to retain current customers than acquire new ones, hence in this option SAB needs to improve its kind with its current custo