Research Proposal - about cosmetics Example | Topics and Well Written Essays - 2000 words

- about cosmetics - Research proposal Example2012). That is why, product managers and marketers have increasingly engaged in conducting market research in tack together to determine the learn that prevails in the market regarding a particular product and service and the factors that stimulate this demand (Bian & Forsythe, 2012).Academic scholars have suggested that a persons nuance is one such factor that has a statistically significant impact on the purchase decision of the individual (De Mooij, 2010). This is precisely because of the fact that a persons culture serves as a standard that needs to be maintained when it comes to purchasing and availing any product and service. However, the extent to which culture influences the purchase behaviour of cosmetic consumers is still relatively unknown (Lim & OCass, 2009). This forms the basic premise for this research as the researcher will be endeavouring to analyze the extent to which culture and cross culture is responsible for inf luencing the purchasing decisions of cosmetic consumers.The following sections will involve a design review of researches conducted in this field and a description of the research methods that will be adopted. The researcher has lively a time plan of seven months which will also be provided at the end of the proposal. concord to Aaker, Kumar & Day (2004), the prime(prenominal) process of cosmetic customers is constructed in such a way that they are up to(p) to adapt to the immediate purchase surroundings. This conclusion was provided on the basis of a study the scholars conducted on the dimensions of choice process of cosmetic consumers by tracking down their eye fixations on supermarket shelves. Blackwell, Miniard & Engel (2001) gave a detailed invoice of shopping orientation. The author reported that Indian shoppers are more inclined towards seeking emotional pass judgment rather than functional value of buying products. It was observed that the orientation of shoppers was b ased more on pleasure quotient rather than the